Food & Hospitality Consulting
From kitchen floor idea to $1M+ in sales. Over a decade building, scaling, and operating food concepts — now helping others do the same, faster and smarter.
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Who We Are
Haley has the ideas.
Tony makes them work.
Fritz Consulting Group was built on real-world proof, not theory. Tony Fritz took Dough Dough from a kitchen floor idea to a fully operational business in 17 days — then scaled it to over $1M in sales at the Mall of America. He grew O'Cheeze into 3 locations and 2 food trucks, was repeatedly named Food Truck of the Year, co-founded the Minnesota Food Truck Association, consulted for the Minnesota Vikings Foundation, and built an in-store concept for Lunds & Byerlys.
Haley brings the brand firepower — turning businesses into names people recognize through marketing strategy, digital growth, and event-driven PR that generates real momentum.
After over a decade of ownership, they made a deliberate choice to step into consulting — not because they had to, but because nothing compares to watching a small business win. Helping other operators build something they're proud of is what drives them every day.
Tony turned O'Cheeze from a single food truck into 3 locations and 2 additional trucks over 10+ years — repeatedly named Food Truck of the Year by the StarTribune, City Pages, and Pioneer Press. He took Dough Dough from a kitchen floor idea to a fully operational business in 17 days, then scaled it to a Mall of America retail location grossing over $1M in sales at a $4 price point. He co-founded the Minnesota Food Truck Association, consulted for the Minnesota Vikings Foundation on their charity food truck, and created an in-store rotational food concept for Lunds & Byerlys. Tony doesn't just consult — he's done it himself, at every level.
Haley is the ideas engine — turning concepts into momentum. At Evergreen Creative she drove a 400% increase in website traffic and doubled the annual revenue pipeline. As a consultant for Pitch 2 Pitch she launched new product lines, managed national partnerships, and repositioned brands for growth. Her background spans digital strategy, SEO, content creation, event promotion, and PR — she's the person who makes people talk about your business.
What We Do
End-to-end consulting built for the food and hospitality world — from napkin sketch to opening day and beyond.
Full-spectrum launch support for food trucks and restaurants. We guide you from concept through opening day — licensing, layout, equipment, hiring, and systems.
We build the operational playbook for your business — SOPs, staff training frameworks, and systems that reduce waste, lower costs, and maximize profit margins.
High-level financial decision-making support — from pricing and food cost analysis to cash flow planning and investment decisions that accelerate growth.
Strategic menu engineering designed around your brand, your margins, and your customers — from concept and pricing to execution and presentation.
Build a brand people remember. Haley leads marketing strategy, social presence, event promotion, outreach campaigns, and PR that generates real-world buzz.
Investor-ready business plan development and coordination — financial projections, market analysis, concept narrative, and execution roadmap.
Ongoing Support
Beyond one-time consulting — structured programs to give you sustained support and accountability.
Ongoing 1-on-1 mentorship with Tony and/or Haley. Whether you're just getting started or scaling an existing concept, this program gives you a direct line to experienced operators who have been in your shoes. Regular check-ins, goal setting, accountability, and real-time problem solving.
Apply NowA focused, sprint-based program designed to take an existing food business and rapidly identify and execute on the highest-leverage opportunities to increase revenue, cut unnecessary costs, and scale sustainably.
A structured consulting engagement for anyone starting a food truck or restaurant concept. We walk through every stage of the build — from business plan and financials to menu, branding, and opening day execution.
Tools & Downloads
Practical tools built from real-world experience — available to purchase and use immediately in your business.
A comprehensive financial projections spreadsheet built specifically for food trucks and restaurants. Model revenue scenarios, track food costs, and forecast profitability before you spend a dime.
A collection of ready-to-use standard operating procedure templates for food service operations — covering opening/closing, food handling, staff roles, and more. Customizable for your concept.
A guided business plan framework designed for food and hospitality concepts — structured to satisfy investors and lenders while keeping you focused on the essentials that matter.
Press & Recognition
A track record backed by real media coverage — not just claims.
Named Food Truck of the Year — multiple years running.
Recognized among the best food trucks in the Twin Cities.
Featured for innovation and growth in the Twin Cities food scene.
Free Download
Everything you need to launch — from concept to opening day. Built from 10+ years of real experience opening food trucks and restaurants. Free, no fluff, immediately actionable.
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Let's Talk
We work with small businesses across the United States — 100% remote. Engagements start as low as $250, with ongoing programs for businesses serious about growth.